Gradual bedtime shifting
Start bedtime when your baby naturally falls asleep, then move it earlier in 15-minute steps.
Protest Least
For babies 4–12 months
The 7-night plan for babies who wake every 1–3 hours.The 7-night plan for babies who only fall asleep feeding.The 7-night plan for babies who wake the moment they’re put down.
A gentle, step-by-step plan for 4–12 month olds. Pick the approach that fits your family, follow tonight’s steps on your phone, and help your baby sleep longer stretches in their own crib, keeping the night feeds your baby still needs.
- 30-day money-back guarantee
- Built for 4–12 months
- Follows AAP safe-sleep guidance
Tonight’s steps + timers
Night 1 of 7Tonight with Theo
Bedtime7:15 p.m.Routine starts6:55
Tonight, do this1Feed at the start of the routine2Into the crib drowsy but awake3Check-ins at 3 → 5 → 10 min
Start bedtime
The 3 a.m. loop
If your nights look like this, you’re in good company.
- 11:15 p.m.
The crib transfer that wakes them the second they land.
- 12:05 a.m.
Bouncing on the ball for thirty minutes.
- 1:50 a.m.
Feeding back to sleep. Again. Every two hours.
- 1:45 p.m.
The nap that ends at 45 minutes, every time.
None of this means you did something wrong.
Your baby just hasn’t learned this skill yet.
Why it keeps happening
It’s a skill, not a flaw
Every baby wakes briefly between sleep cycles, many times a night. A baby who fell asleep being fed or rocked needs that same help to fall back asleep. Seven Nights teaches the skill of falling asleep in the crib, gradually.
Sleep cycles across the night. Dots mark the brief wakes between cycles.
Try it · 30 seconds
Preview your baby’s schedule
Three questions. You’ll see a suggested bedtime window and wake windows for your baby’s age: common starting points to adjust from.
Your baby’s suggested schedule shows up here once you’ve answered all three.
How it works
Three steps to Night 1
Take the 2-minute quiz
Right after you buy: your baby’s age and health, how they fall asleep now, and how much protest you’re comfortable with. A few health questions come first. If the plan isn’t right for your baby, the 30-day guarantee gives you a full refund.
Get your 7-night plan
A bedtime, wake windows, your approach and your night-feed plan, built from your answers by fixed rules, not by AI.
Follow tonight’s steps
Bedtime Mode walks you through the evening on your phone. Each morning, log the night in a 30-second recap, and the plan adjusts.
Your approach
Pick the one that fits your family
You choose the pace
Each option shows, honestly, how much protest to expect. Two keep you in the room or shift bedtime; with timed check-ins, there’s some crying while you’re out of the room. Your plan adapts to the one you choose.
Stay-in-the-room fading
You stay in the room, then move your chair a little farther every couple of nights: beside the crib, mid-room, the doorway, then just outside the door.
Protest Some
Timed check-ins
FastestYou leave the room and come back for short, calm check-ins on a timer that lengthens each night. Some crying while you’re out, with regular brief visits. The fastest route.
Protest Most
What’s inside
The plan, the tools, and the lessons
28 short lessons you can do with a baby on your shoulder, plus the tools you use at bedtime and at 2 a.m.
- Your planNight 4Bedtime 7:15 p.m.Approach Stay in the roomNight feeds As agreed
Your plan: all 7 nights
- Timed check-ins · Night 1Next check-in in4:123 → 5 → 10 minUnder a minute, calm voice, no picking up.I checked in
Bedtime Mode: steps and timers
- Tonight’s logSince last wake2h 10mAsleepWokeFedBack asleep
The night logger: one tap each
- It’s 2 a.m. and…Crying for a whileStanding in the cribUp at 5 a.m. for the daySeems sick
The 2 a.m. helper: one clear next step
From “A 20-minute routine”
From “The safe-sleep setup”
From “Two caregivers, one plan”
Start here
How the plan works and a safe crib
How the 7 nights work · The safe-sleep setup
How sleep works
Why babies wake, and what helps
Why babies wake · Sleep pressure & wake windows · Sleep associations
Set the stage
Room, routine and the feed
The sleep room · A 20-minute routine · Moving the feed earlier
Your approach
Pick one of three
Three approaches, honestly compared · Gradual bedtime shifting · Stay-in-the-room fading · Timed check-ins
Your 7 nights
One briefing each evening
Night feeds
Add the ones that fit your family
Deciding with your pediatrician · Reducing feeds gradually
Tricky moments
Add the ones that fit your family
Early morning waking · Standing in the crib · Pacifier replugging · Illness & teething: pause and restart · Setbacks after progress
Your situation
Add the ones that fit your family
Room-sharing · From bed-sharing to the crib · Two caregivers, one plan
Naps
Crib naps, short naps, schedules
Crib naps from contact naps · Fixing short naps · Nap schedules by age · Dropping a nap · Naps on the go
Lock it in
Naps, travel and daycare after Night 7
Your 7 nights
One small step each night. The moon fills as you go.
- Night 1 Start the new routine and take the first step
- Night 2 Same steps again. Protest can peak before it drops
- Night 3 The next small step, through the toughest stretch
- Night 4 Look back at your log: what’s changed so far
- Night 5 Build the habit: same response, steady mornings
- Night 6 Hold steady, even through a wobble
- Night 7 Lock it in and carry it over to naps and caregivers
The method, in plain language
A 2016 randomized trial of 43 babies aged 6–16 months tested methods similar to timed check-ins and gradual bedtime shifting. Both helped babies fall asleep faster, with no difference in attachment a year later. Gradisar et al., Pediatrics, 2016
A 5-year follow-up of an infant sleep trial found no differences in children’s emotional or behavioral health, or in parent–child relationships. Price et al., Pediatrics, 2012
Seven Nights
$129
One time · lifetime access- Your personalized 7-night plan
- 28 short lessons, naps included
- Bedtime Mode: tonight’s steps and timers
- Night logger and 30-second morning recaps
- The 2 a.m. helper
- A printable one-page plan
30-day money-back guarantee. Ask within 30 days for a full refund. No questions.
Questions
What parents ask before Night 1
Is Seven Nights right for my baby?
It’s built for healthy babies 4–12 months old (adjusted age if born early) who are gaining weight well. Talk to your pediatrician first if your baby is under 4 months, isn’t gaining weight well, snores loudly or pauses in breathing, is sick right now, is being followed by a doctor for a condition, or your doctor has said to keep night feeds. We ask about these before you pay, and again before the plan starts. If it isn’t right for your baby, ask within 30 days for a full refund.
Will my baby cry?
Probably some. Learning a new way to fall asleep usually brings some protest, and you choose how much. Gradual bedtime shifting has the least: bedtime starts when your baby naturally falls asleep, then moves earlier. With stay-in-the-room fading, you stay in the room while your baby learns. Timed check-ins have the most: there’s some crying while you’re out of the room, with regular brief visits on a timer. Whichever you choose, you pause the plan if your baby is unwell.
Can I still do night feeds?
Yes. The plan never drops night feeds on its own: that’s your pediatrician’s call. The “Reducing feeds gradually” lesson shows how to cut back slowly, with your pediatrician’s okay. A feed that’s part of falling asleep can move to the start of the bedtime routine, and the goal is still a full feed.
What if my baby is sick or teething?
Pause. Tell the morning recap your baby is sick and the plan waits while you comfort them and call your pediatrician if needed. When they’re well, you repeat the last night you finished, then carry on. A lesson covers how to restart.
Does it help naps?
It covers them, after the nights. Night 7 starts carrying the same routine over to naps, and five nap lessons are included: crib naps, short naps, nap schedules by age, dropping a nap and naps on the go. The “Lock it in” lesson then covers naps, travel and daycare after Night 7.
We room-share. Does it still work?
Yes. A crib in your room is the safe-sleep default, and the “Room-sharing” lesson covers doing the plan when you share a room. If your baby sleeps in your bed now, the plan adds a step to move them to their own crib first.
What about twins?
The plan is built from one baby’s answers. If your twins are on a similar schedule, you can follow it for both, with each twin in their own crib. The “Two caregivers, one plan” lesson covers splitting nights between two adults.
What if nothing changes by Night 4?
The middle nights can feel harder before they feel easier. Your 30-second morning recaps show the trend, and on Night 4 the plan has you look back at your log and shows troubleshooting cards if nothing has changed yet. You can switch approach; it restarts at Night 1. If it isn’t working for you, the 30-day money-back guarantee still applies.
How long do I have access?
For life. It’s one payment of $129 with no subscription. Everything works on your phone, and you sign in with an email link, so there’s no password to remember at 2 a.m.
Night 1 can be tonight.
Buy once, answer a few questions about your baby, get your plan, and follow tonight’s steps on your phone.
30-day money-back guarantee. Ask within 30 days for a full refund. No questions.